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Are We Obsessed With Aesthetics?

If you have the habit of visiting social bookmarking sites you probably know how popular web design related stories are. Every single day you can find a list with “the best collection of free textures,” “free icon sets,” “examples of stunning typography” and so on.

I do believe that design is an important part of the whole. As the Italian proverb goes, anche l’occhio vuole la sua parte (i.e., the eye wants it’s share too). But after seeing those web design related stories flowing around the web ad nauseam I started wondering whether or not we are obsessed with aesthetics.

The western society in general certainly is, with the fashion industry growing year after year. But my questioning is specific to the Internet society. The netzens, which I like to believe are more sophisticated than the average westerner.

You can find evidence of that obsession for aesthetics everywhere. And bear in mind that I am not pointing fingers here. I have been there myself. I remember back in the day when I was creating my first blogs I used to spend weeks tweaking the design and neglecting the content, as if a beautifully-designed blog would attract more readers than a well-written one. Maybe that is the case?

My reasoning might be biased because I am a functional guy. One of the things I hated the most when working for a multinational company was the necessity to wear a tie. Why? Because I couldn’t find a logical reason behind it. You wear shoes to protect your feet. You wear underwear for hygienic reasons. But why the heck do you wear a tie?

Back to the central question: do you think we are obsessed with aesthetics on the Internet? Wouldn’t it be better if we focused more on the functional aspect of things? I would like to hear what you think, as mine is not an affirmation but rather a wondering.

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